Visiting the USA House and getting marketing and event management insight from Lisa Baird and Lisa Kangley was a great experience. Getting their thoughts on how to think about marketing and sponsorships for Team USA as well as where the team is looking to go, was very insightful.
One very interesting point she made was about the Paralympic Committee, and in particular, how USA is one of the few that combines them. To hear her thoughts on what that is a great thing and helps with sponsorship, etc. seemed to vastly contrast the thoughts of how the International Paralympic Committee viewed the relationship with NOC members that combined versus separated the committee's.
Overall this shows that politics are playing a defining role in the relationship between the IPC and USOC and the perception of how each feels they are doing.