Leila and I enjoyed the Hop On Hop Off bus tour of Gangneung and found a temple in the middle of the city. We played traditional games, had fermented tea, got our name translated into Korean and even dress up in traditional dress called hanbok.
The Cultural Olympiad, the arm of the Organizing Committee who handles the heritage promotion of the area, ran the tour.
The best part was everything was free! The Olympics are a time to come together to enjoy sports but this aspect is also really important. It helps promote their own history while (hopefully) encouraging tourists to come back.